An AEO research lab
AEO Secrets Tailored To Your Niche
Quoted is the AEO research lab content agencies and in-house marketing teams subscribe to when they need defensible answers about how AI platforms pick their citations—and what to do about it.
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Pick your path
What actually keeps a page cited in your category?
Every week we test which content features make AI engines keep citing a page—in cybersecurity or martech—and which “best practices” quietly fall apart under scrutiny. Read-only access to the findings, graded by evidence.
See what’s inside →Your fifth AEO client should be easier than your first.
Every detector we ship runs against every vertical we track—so each new client inherits research already validated elsewhere. You walk into the QBR with citation data your competitors are still guessing at.
How the research compounds →Which of your pages are quietly decaying in AI search?
A longitudinal study run on your own domain and your competitors’. Six months in, you’ll know which pages hold their citations, which are slipping, and the specific reasons why—backed by your data, not generic advice.
See if you’re a fit →The Problem
AI citations shift on a weekly basis, but businesses are still investing like it’s the SEO days.
Most AEO conversations get stuck on which tool to buy. The actual problem is that nobody has run rigorous research on what makes AI search engines cite some content and ignore others—and without that research, every recommendation is improvised.
- Competing agencies are quoting $8–15K/month AEO retainers. You’re defending a $4K SEO retainer.
- Quarterly reviews are getting harder. Your client is asking about AI search and your monthly report doesn’t address it.
- Profound or Stacker showed up in a stakeholder’s inbox, and now you’re answering uncomfortable questions.
- You added “AEO” to your scope of work, but the tactics in your decks are still the SEO playbook with a coat of paint.
- What’s actually driving citations to your pages, and what isn’t?
- Which content investments are working and which are wasted budget?
- How do you stay on top of engine updates that change weekly?
- How are you showing up when actual buyers search—not when an analyst tests generic prompts?
The research that backs AEO recommendations is being actively accounted for by AI platforms, and those who aren’t staying on top of the changes will be left behind.
Why Now
AI search already passed Google for B2B buyers—
and the lead is being claimed right now.
AI search overtook organic search as a research starting point for B2B software buyers some time in 2025, and the curve is steepening. The agencies and in-house teams who build a defensible AEO practice in the next 12 months will be the reference brands in their categories by 2027. The ones who wait will spend the next three years catching up to citation graphs that have already been claimed.
The Background
Nine years of research-driven optimization
Quoted is built on a principle our founder spent nearly a decade proving: don’t guess what works—measure it. He ran a CRO agency on neuromarketing and behavioral science, using research to understand why people made decisions, then testing those hypotheses with data.
That team ran thousands of experiments across dozens of verticals and unlocked $50 million in measurable revenue for clients—not from hunches or best practices, but from statistically validated findings specific to each business.
The lesson carries straight into AI search: generic advice is almost always wrong for your specific situation. The only way to know what works is to measure it, longitudinally, in your context.
Read the full story →Three ways to put the research to work.
Three ways in, depending on how much you want. The Vertical Insights waitlist takes a click; the Lab engagements start with a conversation about your actual situation—and we’ll tell you honestly whether we’re a fit before we ask you for anything.