Free Citation Durability Report

Getting cited is easy — staying cited is the whole game.

The future of organic traffic is in AI citations—if you can get them. Most don't survive a month. Get your free Citation Durability Report and see how AI search treats your market right now.

We read your site, map the questions your buyers ask AI, check whether you’re cited today, and audit your homepage against what keeps content cited. Takes about 30 seconds. Free.

9,700+ URLs tracked 43,000+ AI citations measured 4 AI engines re-tested weekly, retired honestly when they stop holding
The problem nobody is measuring

Even when you win a citation, it doesn't last.

Every week we track which sources AI answer engines cite, and re-check which ones survive. The pattern is brutal and consistent:

Claude
43% stay · ~3 wk median
Perplexity
37% stay · ~2 wk median
ChatGPT
10% stay · ~1 wk median

A page cited by ChatGPT holds that citation for a median of one week. Then it's gone, replaced by someone else. Independent research agrees this is systemic: only about 30% of brands stay visible across AI answers consistently. Seven in ten don't.

The reframe that changes everything

Presence is the wrong metric.

Your feed is full of "AI search optimization." Get cited. Add the schema. Check the boxes. And there's a whole category of tools that will sell you a dashboard showing whether you're mentioned today.

But a snapshot of "are we cited right now" tells you nothing about tomorrow — and in a channel where the median citation evaporates in a week, tomorrow is the only thing that matters.

The metric that actually protects your growth isn't whether AI cites you. It's whether AI keeps citing you — and almost no one is measuring it.

Who's behind this

An independent lab that measures what stays cited — and why.

Quoted measures which sources AI answer engines cite for real buyers' questions, week after week, and figures out why some stay cited while others quietly fall out. We exist to make AI search less of a black box — to give businesses of every size honest research on what actually earns and keeps a citation, without needing a data-science team or a five-figure retainer to understand it.

~43,000
AI citations tracked, and counting
180 → 16
content patterns tested, and the ones that actually hold
0%
citation overlap two phrasings of one question can share — AI search is stranger than SEO
15
weeks re-measured, every single one
What the data actually says

We tested 180 patterns. Sixteen actually keep you cited.

Not opinions, and not a checklist someone made up — sixteen content patterns that survived statistical correction and held up when we split the data in half, ranked by how often pages that use them stayed cited. (Deepest in our cybersecurity corpus so far; more verticals in progress.)

16 content patterns ranked by how often pages stayed cited
32% → 83%
Share of pages an AI engine kept citing across 4+ weeks

A typical page holds its spot in the AI answers about a third of the time. Pages built with the strongest of these patterns hold it up to 83% of the time — the difference between churning out in a week and staying in the answers for months.

Where to start

Three ways to see what AI is doing to your visibility.

Free research to start, a deep report to go further, and a study built entirely on your own data.

Free · about 30 seconds

Citation Durability Report

Free

Your market, right now: the questions your buyers ask AI, whether you’re cited on them today, and how your homepage measures against the patterns that keep content cited. The place to start.

Get my free report →
Free · deep dive

The Cybersecurity Report

Free download

Our deepest study yet: the 16 content patterns that keep cybersecurity content cited, from 15 weeks of live data — plus which brands are holding their citations and which are quietly falling out.

Get the report →
Paid · built on your data

A Quoted Study

From $299/mo

The research built on your data: your brand, your buyers' prompts, your competitors, tracked every week — turned into a playbook for your specific content, not industry averages.

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Why now

The businesses that win the next two years of AI search start measuring durability now.

Most AI-search advice is a race to exploit the newest trick. But a trick works only until everyone copies it and the engines adjust — then the edge is gone and you're back to chasing the next one. What compounds is durability: the traits of a page that keep earning the citation even as the field changes around it.

The cheapest time to start was six months ago. The second-cheapest is now.

AI referral traffic nearly doubled again this year. Your competitors are already in those answers — and some of them are already falling out without knowing it.

Don't fall behind. See where AI search stands on your market.

Start with your free Citation Durability Report. It'll put you ahead of almost everyone in your market — genuinely.

Get my free report ↑

Free · about 30 seconds · nothing to buy.
How you start

Free, free, then paid. In that order, on purpose.

You shouldn't have to pay anyone to find out whether AI search matters for your business. The first two steps cost nothing and prove everything — the third only makes sense once you've seen them.

1
Free

See the questions

Enter your site. We infer your buyer personas and map the questions they ask AI across the whole buying journey — yours to keep, share, and download.

2
Free

See who's winning them

We run a live citation check on a sample of your highest-intent questions and show you exactly which sources AI is sending your buyers to today — including whether you're one of them.

An open AEO research lab

Want to show up in AI search results?

Stop chasing trends.

Some businesses think staying competitive in AI search means constantly implementing the latest AI search trends. The smart ones create their own research—and win. Quoted helps you run your own private AI search study for less than you’d pay for competing software that does a fraction of the work.

Get your free Citation Durability Report ↑

Your buyer questions, a live citation check, and a homepage audit — in about 30 seconds.

What a study delivers

Not a dashboard. Recommendations with receipts.

Every week your market's citation data runs through statistical validation, and what survives becomes deliverables like these — real examples from the live corpus, shown the way they arrive in your playbook:

PlayValidatedPerplexity

Dense internal linking

Pages that stayed cited averaged 115 internal links vs 55 on pages that churned · d=0.50 · n=518 · p<0.0001

In plain words: heavily interlinked pages keep their citations. Ranked target pages included.

RecipeCross-validated

FAQ schema + off-page authority

Pages with both stayed cited 74% vs 38% without · 1.9× lift · beats the best single ingredient by 24%

In plain words: the combination outperforms either tactic alone — and combinations can't be copied from a blog post.

PlayAvoidChatGPT

Long, winding sentences

Pages with longer average sentences lost their ChatGPT citations markedly faster · d=−0.72 · held across 6 consecutive weekly re-analyses

In plain words: an avoid-play — we tell you what NOT to spend effort on, which no best-practices list ever will.

RecipeCross-validated

Careful, qualified claims + shallow URLs

Pages that hedge like a researcher and live near the site root stayed cited 55% vs 30% · 1.8× lift · n=64 · p<0.0001

In plain words: a pattern nobody would have guessed, and no snapshot tool could find — only weekly measurement surfaces it.

Every recommendation is re-verified weekly

Recommendations don't age in a drawer. Each one is re-tested against fresh data every week — and if its pattern stops holding, we retire it and tell you. No stale advice, ever.

And explained monthly, in plain words

The monthly brief covers what changed in your market's citations, what to do about it, and the evidence behind both — written to be forwarded to your CEO, board, or client without a translator.

The engines we track

Measured where your buyers actually ask.

Every engine answers the same buyer question differently — slight variations in phrasing can produce answers that share as little as 0% of their citations. So we re-ask your market's questions on each engine, every week, and track what makes citations last on a per-engine basis.

ChatGPT

The largest AI answer surface — a majority of AI-assisted buyer research starts here. Live search at answer time.

Claude

The fastest-growing assistant and the enterprise favorite, with live web search. Its citation behavior differs measurably from the others — which is exactly why we track it separately.

Perplexity

The research-buyer's engine — citation-first by design, over its own live crawl. Punches far above its traffic share in B2B evaluations.

Gemini

Google's assistant, grounded in Google's own search index — the second-largest consumer AI surface, and the closest signal to where Google search itself is heading.

Each engine retrieves from a different live index — independent measurements of the same market, not one measurement repeated. When a pattern holds across engines, that's corroboration; when it doesn't, that's a per-engine playbook. Google AI Overviews tracking is next on the roadmap.

Link building, reimagined

Link building works differently in AI search.

The engines don't weigh domain authority. They cite from a small, stable set of source sites — review platforms, analysts, the trade press — and return to them week after week. We measure exactly which sources drive citations in your space, so your outreach targets what AI actually reads.

~50
source domains drive over half of every AI citation in a vertical — and the top ones are cited every single week. (Quoted research, 8-week window.)
reviewplatform analysts tradepress forums comparisonsites yourplacement the AI answer
Why the clock matters

Your study can't start retroactively.

wk 1 ✓

The citation data your competitors will wish they had in a year is being generated in your market right now — and every unmeasured week is gone for good. Whoever starts measuring first in a vertical owns a data moat the rest are permanently behind. Start with the free steps; the study is there when the evidence convinces you.

Get my free Citation Durability Report →

Citation figures are from the Quoted research corpus; durability figures reflect the engines with a full measurement history. External statistics attributed to their sources (Opollo, AirOps State of AI Search 2026).