A living AEO operations manual built from your data
Not a static PDF. Not a one-time report. The Quoted Playbook is a continuously updated content operations guide—built from your longitudinal citation data, refined every quarter, and designed to be the single source of truth for how your team creates content that gets cited by AI engines.
Generic AEO advice expires. Your playbook compounds.
Every AEO guide on the internet gives you the same advice: add schema, use answer-first structure, keep content fresh. That's fine as a starting point. But it doesn't tell you which tactics actually move the needle in your vertical, for your prompts, against your competitors. The Playbook does.
Data-backed, not opinion-based
Every recommendation traces back to statistical findings from your longitudinal citation data. We don't guess what works—we measure it.
Specific to your vertical
What drives citation persistence in cybersecurity is different from martech. Your playbook reflects the patterns that matter in your market, not generic best practices.
Always current
Quarterly deep-dives feed new findings into the playbook. Tactics get validated, refined, or deprecated based on fresh data. You always have an up-to-date SOP.
Eight chapters. Every one backed by your data.
The Playbook is organized as a complete content operations manual. Each chapter addresses a different dimension of AEO performance—from high-level strategy down to line-by-line structural guidance.
Executive Summary & Citation Health
Your citation health score, key changes since the last update, top wins, emerging risks, and the three highest-priority actions for the coming quarter. Written for leadership—everything they need in two pages.
Prompt Landscape Map
The complete set of prompts your buyers ask AI engines, organized by buyer stage (awareness, education, comparison, decision). Which prompts you're cited on, which you're missing, and which ones carry the most commercial value.
Citation Persistence Analysis
Which of your pages hold citations over time and which decay. Persistence scores by URL, by engine, and by prompt category. The structural features that correlate with longevity in your vertical.
Competitor Citation Intelligence
Who gets cited on your prompts, what they do structurally, and where their content outperforms yours. Side-by-side feature comparisons on the prompts that matter most to your buyers.
Content Gap & Opportunity Matrix
A prioritized list of content to create or restructure, ranked by citation impact. Each gap includes the target prompt, the current winner, and the specific structural changes needed to compete.
Structural & Formatting Guidelines
The content blueprint: optimal word counts, heading structures, schema markup recommendations, answer placement, source attribution patterns, and entity clarity standards—all calibrated to what persists in your vertical.
Voice & Tone for Citation Persistence
How the way you write affects whether you get cited. Sentence structure patterns, confidence signaling, definitional clarity, and the specific voice characteristics that correlate with citation persistence in your market.
Quarterly Action Plan
A concrete, prioritized task list for the next 90 days. What to publish, what to restructure, what to monitor. Each action links back to the data that generated it, so your team knows why it's a priority.
Browse a sample playbook as if it were yours
This is what a Quoted Playbook looks like inside. Click through the chapters to see the kind of analysis, recommendations, and operational guidance you'd receive. All data shown is illustrative.
Executive Summary
Last updated: Apr 2, 2026Driven by improved schema coverage and answer-first restructuring on 12 key pages.
Moved from uncited to Position 1 across ChatGPT and Perplexity after FAQ schema + answer-first restructure.
CrowdStrike published 8 new pages targeting comparison prompts. Citation share on "vs." queries dropped 15%.
These pages are losing citations to competitors with better entity clarity and source attribution.
Prompt Landscape Map
78 prompts trackedCitation Persistence Analysis
12-week rolling windowCompetitor Citation Intelligence
5 competitors trackedAggressive publishing cadence. 8 new pages in Q1 targeting comparison prompts. Strong entity clarity and schema coverage.
Strong on educational prompts. Weak on comparison queries. No FAQ schema detected on key pages.
Losing ground on awareness prompts. Content is authoritative but poorly structured for AI extraction.
Content Gap & Opportunity Matrix
12 gaps identifiedStructural & Formatting Guidelines
Calibrated to cybersecurity verticalPages in this range showed 2.1x citation persistence vs. shorter or longer content in this vertical.
AI extracts favor self-contained passages in this range. Each section should answer one question completely.
Pages with prompt-matched H2s showed +54% higher citation rates across Perplexity and ChatGPT.
3.2x more likely to appear in AI Overviews with FAQPage schema. HowTo schema for procedural content.
44.2% of LLM citations come from the first 30% of the page. Never bury the answer.
Voice & Tone for Citation Persistence
Calibrated to cybersecurity verticalQ2 2026 Action Plan
14 actions · 90-day windowAll data shown is illustrative. Your playbook is built from your company's actual citation data.
Every quarter, your playbook gets sharper
The Playbook isn't written once and forgotten. Each quarterly deep-dive adds new longitudinal findings and integrates them directly into the playbook—so your content operations guide is always current.
New data analyzed
12 additional weeks of citation data across all prompts and engines. New patterns surface, existing findings get validated or refined.
Deep-dive report delivered
A standalone quarterly analysis with new findings, trend shifts, competitor movements, and emerging opportunities specific to your vertical.
Playbook updated
New findings are integrated into every relevant chapter. Recommendations get refined. Deprecated tactics are removed. Your SOP stays current.
The result: a compounding advantage
After four quarters, your playbook contains a full year of longitudinal citation intelligence—refined, validated, and specific to your market. Your competitors starting from scratch need a year to build what you already have.
Get a playbook built from your data
Book a call and we'll walk through what your playbook would look like—which chapters apply to your vertical, which prompts we'd track, and what you'd learn in the first 90 days.